The vast majority of Canadians are looking for ways to save money to enjoy life beyond everyday expenses. According to Nielsen, 28% will wait until their favourite products are on sale before taking action.
Source : Nielsen 2022
VUM consumers, always looking for inspiration and new adventures are always looking for the best value, not the lowest price! Balancing their value and budget, they are always connected to VUM brands to make sure they don’t miss out on any opportunities to get the most out of life!
Sources : Numéris et Google Analytics
Price elasticity is a function of an organization’s brand image, competitiveness, and consumer perception of it. VUM has understood this. It’s a must for us!
According to Nielsen, at the dawn of 2022, it is clear that consumers are focusing on the essential. We must therefore be more creative to attract them and then retain them.
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